The Correct One.
It’s true. You only get one chance to properly protect your items for shipping. One mistake and you’ll have a disappointed customer, or worse, a customer that will shop elsewhere from now on. With all the innovative, light, cost-effective void fill packaging options available today, everything you ship, whether it’s lightweight and delicate or heavy and expensive, should arrive exactly as anticipated, every time.
Beyond the expense of replacing the damaged item, there are many additional costs incurred when a product is damaged in shipping. The cost of returned shipping (if necessary), additional shipping expense for the replacement item, and all the additional shipping packaging used can greatly affect your profit margin. According to Pregis, our premier partner providing innovative void fill packaging solutions, 1 in 10 products are damaged in shipping - that could be a big hit to your bottom line.
Here are three things to consider when packaging your products and choosing the correct void fill packaging:
How long will the package be in transit to its destination?
The greater the distance and the longer the time to ship, the more likely it is that your product will sustain damage. You may have an amazing system for shipping your item across the country in two days, but can it travel across the globe safely? Some void fill packaging products, like air pillows, can’t make a long journey reliably. They deflate over long periods of time, allowing the product to move around resulting in a higher potential for damage in transit.
What size box are you using?
Here’s where one size really doesn’t fit all. Package items with as little room as possible inside the shipping box. Use a void fill protective packaging that minimizes movement within the box. When choosing your protective packaging, consider the weight of your item. Heavier items will need sturdy packaging that protects the items from impact such as heavier weight paper or void fill foam packaging. Lighter items can be well-protected with light, impact-resistant loose fill like packing peanuts, packing paper, air pillows.
Can automation improve your process?
Automation saves time and money, helps protect the safety of your employees, and can dramatically increase throughput. Choosing the correct void fill packaging and a machine that quickly and efficiently gets your products boxed and out the door saves you money and time.
Protect Your Bottom Line with the Correct Void Fill Packaging
If you’re experiencing customer complaints about damaged products or want to streamline your protective packaging, there are ways to improve the process and save time and money. Consider the following as it relates to your current void fill protective packaging and how efficient and effective it is in protecting your product and your brand.
This may be the most important component of your packaging process. The benefits of choosing the correct void fill packaging go well beyond just a damage-free shipping experience for your customer. In fact, in a study by Packaging InSight, 73% of participants indicated that they would be unlikely to purchase from the company again after receiving a damaged item. Creating a memorable unboxing experience can increase customer satisfaction and confidence in your brand. Consider the simple addition of colored void fill packaging that matches your logo, or seal the box with printed tape that includes your logo and tagline or a thank you message. Reinforcing your brand as the customer opens the box can have the same effect as a positive in-person point-of-sale interaction and can enhance customer loyalty.
A well-packed item that arrives as planned may, unfortunately, need to be returned. If an undamaged item is being shipped back to you for return, the goal is to have it returned to you in saleable condition. With sturdy packaging, your customer can repack and reship using the original void fill packaging, which is likely to result in a like-new returned item.
Using sustainable, environmentally-friendly packaging is good for your brand image and good for the environment.Customers will notice that you’re reducing your carbon footprint and care about the environment, plus sustainable void fill paper packaging looks attractive and is generally recyclable and/or reusable. Beyond just environmentally-friendly packaging or 100% recycled packaging, choosing the correct packaging enhances your sustainability and uses less energy overall.
Your Packing Line
Creating an efficient high volume packing line increases productivity without increasing your labor force, and can even reduce labor needs so you can repurpose employees to other tasks. Having the right void fill packaging they need at their fingertips gets orders out the door faster and can have a noticeable impact on your bottom line in a very short period of time.
BGR Can Help
The best part about choosing the right void fill solutions for your products is the experts at BGR can help you select exactly what you need and get you the best possible pricing. We understand that when it comes to protective packaging one size does not fit all. Talk to us about your needs. From helping you choose the best eco-friendly void fill packaging, foam void fill packaging, or tips and tools to optimize your packing line, we’re here to help and get you the best possible ROI.
Want advice from the experts? Contact us. A Protective Packaging Specialist will review your current packaging products and process and create solutions that will save you time and money.